The go go NEXT Emerging Retail Design Challenge

Design a modular retail fixture system for an original lifestyle fashion brand specializing in apparel, bags, shoes, or accessories. Your concept should bring the brand to life within a 250-square-foot shop-in-shop or temporary pop-up while balancing creativity, merchandising, customer experience, sustainability, adaptability, and manufacturability.

Presented by euro a go go in collaboration with PAVE Global, The Bicester Collection, and JPMA Global Inc., the go go NEXT Emerging Retail Design Challenge invites students to think like professional fixture designers and respond to a real-world industry brief.

This international challenge is open exclusively to current undergraduate and graduate-level college students involved in retail planning, interior design/architecture, visual merchandising, graphic design, industrial design, engineering, branding, UX/UI design, or similar programs. If you are unsure whether your area of study qualifies, please get in touch with PAVE Global at info@paveglobal.org

This is an individual challenge. Team submissions will not be accepted.

Please complete and submit your student pre-registration below. Once registered, you will immediately gain access to the official design brief, judging rubric, and supporting resources. Please allow up to (2) business days to gain access to the Project Submission Form.

Educators who would like access to the design brief and resources should [register here]

Students who register early will receive periodic emails with tips, resources, and deadline reminders related to the challenge.

Projects must be submitted by 11:59 PM Eastern/8:59 PM Pacific on Monday, November 2, 2026.

For complete challenge details, please [click here].

If you have questions, please review the [Design Competitions + Challenges FAQ]