2025 PAVE Global Student Design Competition - Sponsored by The Hershey Company
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Design an innovative Store within a Store (SWAS) snacking destination that creates a fun, interactive shopping experience using cutting-edge technology, lighting, and sensory elements to elevate the confection and salty snack category.
This international competition is open exclusively to current undergraduate and graduate-level college students involved in retail planning, interior design/architecture, visual merchandising, graphic design, industrial design, engineering, branding, UX/UI design, or similar programs. If you are unsure if your area of study qualifies, please reach out to PAVE at info@paveglobal.org.
This is an individual competition - team submissions will not be accepted.
Please complete and submit your registration for the 2025 Student Design Competition below. Once registered, you will instantly gain access to the design brief, branding guides, and other resources. Please allow up to 2 business days to gain access to the "Project Submission Form".
Usage of AI tools is welcome to support brainstorming, inspiration, and prototyping. All AI usage must be transparently documented in your final submission.
Educators wishing to gain access to the project brief and resources should register here.
Students who register early will receive periodic emails with tips and reminders related to this design challenge. Projects must be submitted by 11:59 PM Eastern/8:59 PM Pacific on Thursday, October 30, 2025.
For complete competition details, please click here.
If you have any questions or concerns, please reference the FAQ or reach out to PAVE Global directly via email at info@paveglobal.org.